THIRD SEMESTERcoretheorySem 3
MARKETING MANAGEMENT
HUM 4402
Syllabus
- 01Marketing definition, scope and concepts
- 02Adapting marketing to the New Economy
- 03Marketing strategic planning
- 04Market Demand
- 05Marketing Environment
- 06Marketing Information System
- 07Marketing Research
- 08Segmentation, Targeting and Positioning
- 09Buying Behaviour: Consumer Markets and Business Markets
- 10Competition: Identifying competitors, analysing competitors
- 11Product Life Cycle: Product life-cycle marketing strategies
- 12New Market Offerings: New product development and challenges, Branding
- 13Designing and Managing Services
- 14Price Strategies
- 15Retailing, Wholesaling
- 16Integrated Marketing Communications
- 17Digital Marketing and Trends
- 18International Marketing
References
- Philip Kotler, Kevil Keller, SweeAng, Chi Tan, Siew Leong, Marketing Management- An Asian Perspective, Pearson Education, Singapore, 2021
- Philip Kotler, Kevil Keller, Abraham Koshy &MithileshwarJha, Marketing Management: A South Asian Perspective, Pearson Education Inc, New Delhi, 2012
- Deepak &Jeyakumar, Marketing Management. Educreation Publishing, 2019
Credits Structure
3Lecture
0Tutorial
0Practical
3Total